Synthetic audiences calibrated against your real first-party data — query them like a panel, iterate creative at the speed of a prompt.
Personary is a synthetic audience simulation platform. We build an AI panel of consumer personas from your existing survey, panel or CRM data, then run concepts, scripts, ads, packaging and messaging through that panel — at any scale, in minutes.
It replaces the recruiting, scheduling and moderating overhead of a traditional focus group with a queryable, always-on AI audience.
You use it to narrow, not replace. The 2026 best practice is to take 50 concepts to a synthetic panel, get to 3 in an afternoon, then take those 3 to a real qualitative session. A six-month research cycle collapses to six weeks.
You stop iterating against opinion. You iterate against signal.
Personary blends your first-party behavioural data with modelled persona structures and an evaluation harness that pressure-tests output against your brand's stated goals.
| Traditional focus group | Personary | |
|---|---|---|
| Timeline | 4–8 weeks (recruit, field, analyse) | Hours to days |
| Cost per concept | USD 8,000–25,000 | USD 60–200 |
| Sample size | 6–12 respondents per session | 50–600 personas per run |
| Concepts per session | 3–6 | 5–500 |
| Best for | Emotional nuance, sensory testing, ethnography | Concept screening, creative iteration, message-fit, naming |
| Wrong tool for | Quick A/B reads, copy variant ranking, 500-concept screens | Regulatory claim substantiation, in-home product trial |
Take a positioning territory and 20 concept directions to a synthetic panel before any human session — eliminate the bottom half by Tuesday.
Run every storyboard, every script, every cutdown through the panel. Score on attention, recall, brand fit, purchase intent.
Stress-test apology drafts, recall statements and CEO letters against a modelled panel before they hit the wire. See how each version reads to your real audience, not your war room.
Layoff announcements, leadership changes, pricing letters, mission re-statements — the messages where one wrong line costs months of trust. Pressure-test in private.
SKU-level testing across 50+ variants where physical fielding would take a quarter and a margin of error.
Generate, model and rank 200 candidate names against your audience's first-impression vocabulary.
Find the line of copy that lands with the segment that converts — without burning paid media to learn it.
Project how a new geography, demographic or sub-culture would react before you commit to fielded research.
When a brand stumbles, the first 24 hours of communication decides whether it spends a week or a quarter recovering. Personary's crisis mode lets comms leads, GCs and CEOs see how five drafts of the same statement would land with the actual audience — before any of them are signed off, sent or screenshotted.
How it works in a crisis. We pre-build a panel calibrated to your audience and stakeholder groups (loyalists, lapsed, critics, employees, investors, regulators when relevant). When the moment comes, your comms team drafts the responses; Personary scores them on five axes — sincerity, clarity, blame attribution, action language, and likelihood-to-share — and surfaces the verbatim language each segment is most likely to repeat back. First read inside two hours.
Why this is hard to do any other way. Traditional crisis comms relies on instinct, internal review and (if you're lucky) the personal judgment of one or two outside advisors. You cannot run a focus group while the news cycle is live. You cannot soft-launch an apology on staging. Personary gives crisis teams the one thing the format historically lacks: a structured read on how a draft will actually be received, fast enough to use before the statement ships.